Press Release

For Immediate Release (from the publisher, Avery/Penguin, NYC)

Think Yourself Thin!

THE BODY FAT SOLUTION 5 Principles for Burning Fat, Building Lean Muscle, Ending Emotional Eating and Maintaining Your Perfect Weight By Tom Venuto”

Tom Venuto, fat loss expert, nutrition researcher, and natural (steroid-free) bodybuilder, is the author of the most successful e-book on fitness ever released. His fans marvel at his simple, straight forward method of achieving and maintaining perfect weight. Now, in The Body Fat Solution: 5 Principles for Burning Fat, Building Lean Muscle, Ending Emotional Eating and Maintaining Your Perfect Weight (Avery, January 2009, $24.95), Venuto expands and improves his program from e-book form in his first full health and wellness lifestyle guide.

The Body Fat Solution is simple: Address the Cause, Don’t Treat the Symptom. All too often, dieters find themselves in a vicious cycle of diets gone awry and endless hours on the treadmill. However, by recognizing the emotional and psychological factors that sabotage success, readers can take control of their weight loss once and for all."

Literally: think yourself thin. Reprogram your mind for autopilot success. Stop bingeing and self sabotage. Motivate yourself to wellness. Address the cause, don’t just treat the symptom.

The book reveals all of the following keys to burning off body fat:

• Banish basic myths that impede weight-loss, such as: your genetics are why you are overweight and overweight people have a slower metabolism than thin people.
• Focus on attitudes and beliefs that promote success, such as: expecting success and acknowledging that weight-loss is something you truly want and need rather than just think you should achieve.
• Free the mind from emotional eating. Recognize and address negative influences and reactions, then focus on eating healthy food when hungry, not as a reaction to stress or because they feel they should.

Then readers move on to the other principles: exercise, lean muscle building and a social support system.

After recognizing the real causes of body fat, readers are able to focus on a sound plan to control the body and maintain health and wellness.

The Body Fat Solution takes the gimmicks out of losing weight and puts readers on the path to:

• Reprogram the mind for autopilot success
• Stop self-sabotage and banish binge eating
• Lose the fat and keep the muscle
• Increase metabolism
• Eat the foods they love
• Get mega-motivated
• Never diet again!

Being mega-motivated, understanding why diets don’t work, and focusing on the ways to alter bad habits, readers will have the necessary tools to maximize results and never diet again!

ABOUT THE AUTHOR
Tom Venuto is a fat loss expert, independent nutrition researcher, and natural (steroid-free) bodybuilder. Since 1989, Venuto has been involved in virtually every aspect of the fitness and weight loss industry: Personal trainer, nutrition consultant, fitness motivation coach, fitness model, health club manager, freelance writer, Internet publisher and best selling author of numerous ebooks and other digital programs such as MP3 teleseminars and weight loss membership websites.

Throughout his career, he has been prolific, writing hundreds of articles which have been published in print magazines such as Ironman, Australian Ironman, Italian Ironman, Natural Bodybuilding and Fitness, and Men’s Exercise. His articles and syndicated columns can also be seen on hundreds of websites world wide.

Venuto’s formal education includes a degree in exercise science and two certifications; "Certified Strength and Conditioning Specialist" (CSCS) and “Certified Personal Trainer” from the National Strength & Conditioning Association (NSCA).

Venuto is the author of The Best-Selling Diet E-book, Burn The Fat, Feed The Muscle. Tom’s e-book is one of the best-selling titles on any subject in Internet history, having been rated by clickbank.com as the #1 fitness and #1 diet ebook in the world for four years in a row. The program has successful followers in more than 137 countries.

As a natural bodybuilder, Tom has won titles including the Natural Mr. Pennsylvania, Natural Mr. New Jersey, Natural New York State, Natural Mid Atlantic States, and the NPC Natural Eastern Classic. He also placed runner-up at the Mr. Natural USA and The Natural North American championships.

www.thebodyfatsolution.com

The Body Fat Solution, Tom Venuto, Avery, February 2009, $24.95, 978-1-58333-329-7